Have you ever wondered how some people almost always make money in advertising? It’s like people fall in love with their ads.
They see the ad and their brain goes “Hmm, this ‘Get now’ button seems really attractive. Click it!”
Isn’t that what you would like for your ad? If you could do that your sales would go through the roof. That'd be amazing.
But why don't your ads work like that?
I’ll tell you the truth. When marketers make these “lovely” ads, it’s not the only one for that product. They are testing many of them.
They track how many clicks each ads get, how many people responded to their ad in a desired way.
They do that so they can compare numbers to see what works and what doesn’t.
And the key thing in that is how they are able to track all of that data. That’s where an offer comes into a game.
Profits That Lie Hidden In Your Offer
Offer is like a key that opens a door to the whole new world of advertising improvements.
Now, you are actually able to find out what part of your ad attracts people and which one repels them.
And a reason why most marketing fails is because of a bad offer. If they even have one.
From this point on, you can’t make an ad without an offer eveeeeeeer again. I forbid you.
If you try to do it, your marketing will be damned for eternity and nothing will ever work out for you.
What makes an offer so powerful is that it makes your ad actually accountable. It means there’s no “I’ll run this ad and forget about it, I hope it gets some leads though.” anymore.
You are finally starting to see the secrets of real marketing.
And offers are the only way to do that.
How Much Are “Cool Ads” Costing Your Company
I don’t know what strategies you used for choosing ads until now, but I’ll assume it wasn’t the most optimal way.
You make some ad, you quite like it. Think it’s cool. So you ask your friend or mom or colleague what they think about it.
When they say they like it you just let it run and hope leads will magically walk into your email. But the truth is that your mom doesn’t really know much about effective ads.
And neither did you before you opened this article.
You’ve got to know the NUMBERS, they make your ads go from nasty budget-suckers to lovely budget-fillers.
I don’t know for you, but I kinda prefer budget-fillers.
How You Can Improve Your Marketing With This Type Of Offer
So, what exactly do I mean by an offer?
In this context it is something we use to get answers on these question:
How many leads?How many clicks?
How many website visits?
How many entered emails?
And there are two kinds of offers you can make.
First one is a purchase offer. That is an offer where people buy immediately and that’s the only thing they can do.
Send you their money at that exact moment. And I don’t like that offers because they ignore the biggest part of the audience. The “let me think about it” people.
And that people are the ones that actually bring us the most money. When we get in their head with our perfectly written ad, they’ll give us their money without a second thought.
We do that with lead gen offers.
That could be:
Free ebook
Free quote
Free consultation
Anything that will make them give us their contact information.
Then, we can make magic happen. We use emails to further continue conversation in their head ,and then after a few days, weeks, or maybe months… they’ll buy our service/product
Ads That Always Win
So there are two reasons why you should always have direct and simple offers: To get numbers and to get their email.
That’s all you need to be more than successful in running ads.
You just cannot lose. You will always win. It’s guaranteed.
Now I don’t know how many businesses you run, but if you do this with every business you have you will see a drastic difference in your ads results.
Something you were 100% sure would work, won’t. And things you thought would never work, will work. That’s just how marketing works. Remember, numbers are everything.
P.S. All of this seems complicated to you and you rather hire a professional to do that for you?
Reach out to my agency today.
I’ll personally analyze your marketing and make a perfect plan for your company. I’ll explain how it all works on a free call.
No pressure, no annoying sales tactics.
Sounds good? Fill out the form on the link.