Whenever you write something, the most important thing is to grab attention.  If you fail at that, nothing else matters because nobody...

One day I sat across a client and he was running an amazing ad.  BUT… It didn’t get any results because it lacked one vital part - a...

Running a perfect meta ad is great. But not enough.  Because that is only the first step.  We still need them to actually buy/convert....

Have you ever wondered how some people almost always make money in advertising? It’s like people fall in love with their ads.  They see...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...